Original Writing Portfolio

Content Strategy Specialist, Veeam Software (Oct. 2023 – Present)

Reported to the Director of Content Strategy.

Content Strategy

• Managed and maintained ownership of digital content creation for Veeam's largest product marketing campaigns — Veeam Data Platform and Veeam Data Cloud — as well as all subsidiary products, such as Veeam Backup for Microsoft 365 and Veeam Data Cloud for Entra ID.
• Owned thought-leadership workstream for Coveware by Veeam (post-acquisition).
• Alongside PMMs, workshopped persona-based content journeys for each workstream.

Content Creation & Copywriting

• Drafted, designed, launched, and marketed digital assets.
• End-to-end ownership.
• Workshopped and outlined content needs based on persona and brand needs.
• Generated $12M QC in Q4 2024, with one original publication generating $4.5M+ QC.
• Hero assets: strategic reports, whitepapers, e-books, infographics, video scripts, and more.
• Derivative assets: blogs, e-cards, landing pages, banners, newsletters, social media, and more.
• Special projects, such as modular "Event-in-a-Box" asset kits, Ransomware Trends Report 2024, and video scripts.
• Worked closely with the SEO team to ensure targeted and dark-funnel optimization.
• Previous editorial responsibilities maintained (see below).

Content Governance

• Built and maintained content libraries on Monday.com and Confluence per each campaign workstream.
• Audited old content for relevance, necessary refreshes, and SEO optimization.

Technical Writer, Veeam Software (Feb. 2022 – Oct. 2023)

Reported to Senior Editorial Manager

Editorial & Copywriting

• Produced, proofread, and edited technical internal documents and external global marketing assets.
• Sustained support for 23+ teams across NA/EMEA regions.
• Authored blogs and technical internal documents.
• Built and maintained evergreen internal guidelines, such as Veeam's internal Editorial Style Guide and Brand Messaging Guide.
• Maintained JIRA metrics.
• Editorial expertise (AP Style).

Retrieve Technologies

Content Curation Specialist (Oct. 2021 – Feb. 2022)

• Curated content creators' brands on social media.
• Video editing, filming, script writing, website creation, and copyediting.

Lawrence University

B.A. in English (2018 – 2021)

• Graduated cum laude with a divisional 3.8 GPA.
• Three-time Dean's List Honoree.
• Extracurricular involvement.
• Four-year member of Creative Writing Club.
• Three-year leader of TTRPG Club.
• Member of the Chess, Physics, and Computer Science Clubs.